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C is for Community

Customer relations isn’t just for corporations and businesses anymore, but for non-profit and governmental organizations as well. The customer base includes direct consumers for your product or service, but also your taxpayers or donors, your government regulators, state and local elected officials, and colleague agencies within your jurisdiction. Non-profits can’t just hand each customer a response postcard and ask for feedback. If you want to know if you are meeting your strategic goals and pleasing your target audiences, you have to ask them.

With a specialization in community assessment and stakeholder surveys, Creative Option C is here to help your group or organization identify its strengths and target areas for improvement from the perspective of the ones who matter most – your customers.

For a downloadable example of how community assessments can be used as a tool in future planning, please check out our Publications page.